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有一段时间,电视屏幕上,从中央台的黄金时间到地方台的垃圾时间,都在反反复复地播出关于一种名叫“脑白金”的保健品的广告。俗气的动画人物和曲调完全超出了我的想象。后来,我听说,这种具有“神奇功效”的“新产品”的始作俑者,原来就是昔日巨人集团的创始人史玉柱,也就是那个通过“脑黄金”敛财并最终败走麦城的“营销天才”。我不禁莫名惊诧:从“脑黄金”到“脑白金”仅仅一字之差!真是“乱哄哄你方唱罢我登场”,像这
For some time, on TV screens, from the prime time at CCTV to the garbage time at local stations, advertisements for a health product named “Cerebral Platinum” were repeatedly broadcast. The tacky animated characters and tunes are beyond my imagination. Later, I heard that the originator of this “new product” with “miraculous effect” was originally the former founder of the giant group Shi Yuzhu, that is, the “genius of marketing” who collected money through “brain gold” and eventually defeated Maicheng. “. I can’t help but feel inexplicable: from the ”brain gold“ to ”brain platinum“ just a word’s difference! It’s really ”Like you sing me out", like this