在大多数的经销商公司里,或多或少都存在些隐形亏损商品,尤其是在那些年销售过千万,且所经销的商品单品数量在两三百个以上的。所谓隐形亏损商品,就是那种从表面上看起来是在正常销售的,也存在销售利润的商品。其实,把各项真正的运转成本算上去后,就会发现,这些商品的销售成本大于其销售利润,是亏损的商品,甚至是卖得越多,亏的越多,以笔者的经历,这个隐形亏损商品在经销商所有商品群中的占有约在3-15%之间,多者甚至达到20%以上。 In most dealer companies, there are more or less invisible loss of goods, especially in those years, sales of more than 10 million, and the number of commodities sold in more than two or three hundred. The so-called invisible loss of goods, is that kind of looks from the surface is normal sales, there are sales of goods. In fact, the real running costs count up, you will find that the sales cost of these products is greater than its sales profits, is a loss of goods, and even sell more losses more, to the author’s experience, this Invisible loss of goods in the dealer all commodity groups in the possession of about 3-15%, even more than 20%.