青少频道创办的《八区故事》北京电视台改为日播节目后,收视率迅速攀升,目前日平均收视率基本稳定在0.8～1.2左右(AC尼尔森数据)。作为弱势频道中的一档低投入的日播栏目,何以在同质化竞争极为严峻的形势下取得如此良好的收视回报呢?笔者认为,这主要应归功于《八区故事》栏目的叙事策略即讲故事的套数。 The “eight-zone story” founded by Youth Channel changed to a daily broadcast program after the Beijing Television Station changed its ratings rapidly. At present, the average daily viewing rate is basically stable at around 0.8 to 1.2 (ACNielsen data). As a low-cost daily broadcast section in the under-privileged channel, how to get such a good viewing return in the situation of extremely homogeneous competition? In my opinion, this is mainly due to the narrative tactics in the “Eight-Zone Story” column That is to say the number of stories.