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QC,即产品质量管理方法,它在工业产品质量管理中已被广泛应用,那么,QC 技术能否在商业企业市场营销管理中施展威力呢?笔者在协助锦州市锦华商场熟食店进行营销管理期间,尝试性地使用了控制图、排列图、线图、因果图和对策表等简单实用的 QC 技术,使用效果令人鼓舞。一、借助控制图,发现存在问题锦华商场熟食店主要经销香肠类、熟鸡类、熟肉类和杂类熟食制品,是锦州市八大熟食经销店之一。其月平均销售额占锦州八大熟食经销店总销售额的15%左右,最高时占19%。然
QC, that is, product quality management methods, it has been widely used in the management of industrial product quality, then QC technology can exert its power in the marketing management of commercial enterprises? The author in Jinzhou City, Jinhua Mall delicatessen marketing management In the meantime, the tentative use of control charts, permutations, line charts, causal diagrams and game charts and other simple and practical QC technology, the use of results is encouraging. First, with the help of control chart and found problems Jinhua Mall Delicatessen mainly distributes sausage, cooked chicken, cooked meats and miscellaneous cooked food products, is one of the eight cooked food outlets in Jinzhou. Its monthly average sales account for about 15% of the total sales of the eight cooked food outlets in Jinzhou, accounting for 19% of the total sales. Of course