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新常态下,市场营销既面临着经济增速放缓的压力,也面临着转型发展的挑战。在压力和挑战面前,企业只有全力保持住市场营销的有效性不被降低,才能够顺利实现其可持续发展的战略目标。
Under the new normal, marketing faces both the pressure of slowing economic growth and the challenge of restructuring and development. In the face of pressure and challenge, enterprises can only successfully achieve their strategic goal of sustainable development if they are fully committed to maintaining the effectiveness of marketing.