时下,大凡关注市场、图谋发展壮大的商业企业,无一不想采用最新的“招术”来抢占市场。有别于广告推销、有奖促销、人媒传销等营销方式的“连锁营销”以其管理规范、统一配送、方便快捷、保质优价、薄利多销的经营策略在我国流通领域显示出强劲的竞争优势。发达市场呼唤连锁连锁营销,也称连锁经营,是零售业、餐饮业中若干同行业店铺,以共同进货或授予特许权等方式连接起来,共享规模效益的一种商业组织形态。主要包括直营连锁、自愿连锁、特许连锁和合作连锁等模式,适用范围几乎涉及到整个流通领域和服务行业。连锁经营发达国家和地区的经验表明,当一个 Nowadays, most of the commercial enterprises that pay attention to the market and seek to develop and grow have no intention of adopting the latest “moving techniques” to seize the market. Different from the marketing methods of advertising promotion, prize promotion, and human media marketing, the “chain marketing” management strategy with its management specification, unified distribution, convenience, high quality, and small profits and quick sales shows itself in the circulation field in China. Strong competitive advantage. Developed markets call chain chain marketing, also known as chain operation, and are a form of business organization that shares the benefits of economies of scale in retail stores and catering industries. It mainly includes direct operating chains, voluntary chains, franchised chains and cooperative chains. The scope of application covers almost the entire circulation field and service industry. The experience of chain operations in developed countries and regions shows that when