在物联网、云计算、移动计算、社交媒体等新信息技术应用的背后是人、机、物三元融合的大数据洪流。本文从行业卷烟市场营销、品牌营销和服务营销三个方面,简要探讨了如何基于大数据来洞察产品、客户、消费者、区域、企业等营销要素之间错综复杂的网络关系,并由此驱动营销业务创新,从而实现卷烟营销流程优化、质量改善和效率提升。 Behind the application of new information technologies such as Internet of Things, cloud computing, mobile computing and social media is the big data torrent of people, machines and objects. This article briefly discusses how to perceive the intricate network relationship among the marketing elements of products, customers, consumers, regions and enterprises based on big data from three aspects of industry cigarette marketing, brand marketing and service marketing, and then drive marketing Business innovation to optimize cigarette marketing processes, improve quality and increase efficiency.