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本文在分析近两年中国跨境电商发展趋势的基础上探讨我国跨境出口卖家的营销推广方式,主要从内部优化、外部推广和品牌建设三方面进行介绍;部分结合了电子配件产品以及敦煌网跨境平台和商家的例子。
Based on the analysis of the development trend of cross-border e-commerce in recent two years in China, this article explores the marketing methods of cross-border export sellers in our country. It mainly introduces the internal optimization, external promotion and brand building. It combines some electronic components and Dunhuang Examples of web cross-border platforms and businesses.