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报纸是城市化的产物,媒介经济是典型的规模经济。受地域媒介生态影响,少数民族地区纸媒产品消费群体分众化阻碍了媒介影响力的聚合性,低聚合性导致影响力本身能转化为消费符号的比率降低。媒介管理和经营的差异决定了少数民族地区报纸媒介发展的差异性。进入市场的媒介影响力通过市场的激活得到增量,实现公益性媒介影响力的提升将依赖于媒介的管理机制调整。2011年,国家提出文化体制改革的基本原则是“坚持公益性、基本性、均等性、便利性”。少数民族地区报纸的公益性或部分公益性生态的价值定位于社会建构上。
Newspapers are the product of urbanization, and the media economy is a typical scale economy. Affected by the regional media ecology, the fragmentation of consumer groups of paper products in ethnic minority areas hindered the polymerization of media influence, and the low aggregation led to a decrease in the ratio of influence itself to consumer symbols. The difference between media management and management determines the differences in newspaper media development in ethnic minority areas. The influence of media entering the market is increased through the activation of the market, and the promotion of the influence of public welfare media will depend on the adjustment of the media’s management mechanism. In 2011, the basic principle put forward by the state for the reform of the cultural system was “to uphold commonweal, basicity, equality and convenience.” The value of the nonprofit or part of the nonprofit ecology of newspapers in ethnic minority areas is located in the social construction.