通过在社会化媒体上的创新努力,他让公司的整合营销形成了趋于完美的闭环,在增强品牌认知度的同时,也有效提升了产品销售额。作为中国本土日化市场上的巨头,上海家化在数字化营销上的探索要早于本土同行。“我们大概从四五年前就开始尝试与互联网搜索引擎合作病毒式营销。”上海家化联合股份有限公司第一事业部副部长兼市场总监秦奋华说。上海家化 Through his innovative efforts in social media, he has made the company’s integrated marketing a perfect closed-loop, while enhancing brand awareness and effectively increasing product sales. As China’s domestic market on the giant day, Shanghai Jahwa in the digital marketing exploration earlier than local counterparts. “We started experimenting with Internet search engine viral marketing about four to five years ago.” "Qin Fenghua, deputy director and chief marketing officer of Jahwa United Co., Ltd., said. Shanghai Jahwa