经商,要有善于“发现”的想象。《水煮三国》中的这个“把梳子卖给和尚”的挑战,令人印象颇深的一定是一次卖出1000把梳子,并且得到长期销售合同的那位仁兄,他到底是怎么做到的?关键在于,他没有为了卖梳子而卖,因为这样没有和尚会搭理他,他的做法是在推销出一个理念的同时“顺便”销售了梳子。他的做法是来到一座颇负盛名、香火极旺的宝刹,对方丈说:“凡来进香者,多有一颗虔城之心,宝刹应有回赠,保佑平安吉祥,鼓励多行善 Business, there must be good at “discovery” of the imagination. The challenge of “selling combs to monks” in “Boiled Three Kingdoms” is impressive. The one who sold 1,000 combs and got a long-term sales contract, what exactly he did The point is that he did not sell for the sale of combs, because no monk would take care of him. His approach was to sell the comb “by the way” while marketing a concept. His approach is to a very prestigious, incense extremely Po brake, the abbot said: "Where are those who come into the incense, there is more than a heart of God, the brake should be rebates, bless peace and good fortune, encourage more good deeds