一句“四千八百八十八,奔四电脑扛回家”成了中国家喻户晓的广告语。当年,神舟电脑正是凭借着低价格策略,在电脑市场上杀出了自己的一片天地。但价格战不能取得长期优势,神舟现在需要的是通过品牌形象的重新树立和产品的升级来逐步摆脱人们心中的低价形象。 An “eight thousand eight hundred eighty-eight, Pentium four computer carry home” has become China’s well-known advertising slogan. That year, the Shenzhou computer is by virtue of the low price strategy, in the computer market out of their own piece of world. However, the price war can not achieve long-term advantages. What Shenzhou needs now is to gradually get rid of the low-priced image in people’s hearts through the re-establishment of brand image and the upgrading of products.