我们当前所处的是一个信息丰富的时代,各种传统媒体(广播、电视、报纸等)和新兴媒体(互联网、手机等)展开了激烈地竞争。不能否认,网络媒体正在产生越来越大的影响。但互联网时代的到来并不意味着传统媒体的衰亡,相反,传统媒体正在借助网络传播的优势蓬勃发展着。可以预测,今后媒体市场的竞争将越来越激烈,谁能够吸引受众的注意力,谁就掌握了发展的主动权。“传播新闻、教育大众、提供娱乐、服务社会”这是大众传媒的共性。而广播不但具备这些媒体普遍的功能,更有方便快捷、覆盖面广、互动性强、高保真等独有的特点。广播如何发挥自身特点,以创新思维拓宽发展空间,是一个值得思考的问题。思想决定出路,只有坚持“开放创新”,既有“开放”的胆识和魄力,又有“创新”的智慧和招数,把“开放创新”的思想落实在工作中,广播事业才能在激烈的媒体竞争中立于不败之地。 We are now in an information-rich era where various traditional media (radio, television, newspapers, etc.) have fiercely competed with emerging media (the Internet, mobile phones, etc.). Can not deny that online media is having an increasingly large impact. However, the advent of the Internet era does not mean the decline of traditional media. On the contrary, traditional media are thriving on the advantages of Internet. It can be predicted that competition in the media market will become increasingly fierce in the future. Whoever can attract the audience’s attention will grasp the initiative of development. “Disseminating news, educating the public, providing entertainment and serving the community” is the commonality of mass media. The broadcast not only has the common features of these media, more convenient, wide coverage, interactive, high-fidelity and other unique features. How to play its own characteristics of radio, innovative thinking to broaden the space for development is a question worth considering. Only by adhering to the principle of “opening up and innovating”, having both the courage and openness of “openness” and the wisdom and tactics of “innovation” and putting the idea of ​​“open innovation” into practice, can the broadcasting industry be carried out in the fierce media The competition is invincible.