今天,产品的生产技术、性能、结构、材料运用等因素的日趋成熟与产品设计的同质化,越来越不能满足消费者对商品多样化、品位化的需求。因此,面对这样的消费需求和激烈的市场竞争,如何利用现有技术挖掘产品文化层面的潜力,就成了产品赢得市场的关键策略之一。本文以冰箱产品的设 Today, the product’s production technology, performance, structure, material utilization and other factors are becoming more and more mature and product design homogeneity, more and more can not meet consumer demand for product diversification, quality. Therefore, in the face of such consumer demand and fierce market competition, how to utilize the existing technology to tap the potential of product culture has become one of the key strategies for the product to win the market. This article refrigerator product design