企业参加会展进行产品推广、树立品牌形象是一项重要的营销活动。一次参展的过程,也是企业及产品品牌形象推广的过程。如何在展会上有效提升品牌形象是每一个参展企业最为关注的,在一定规模的展览会里,几百家公司聚集在一起,上万名参观者蜂拥而至,如何让更多的参观者注意到自己公司,确实要花一点心思。参展企业希望自己的公司产品及品牌形象能够得到推广, Enterprises to participate in convention and exhibition product promotion, establish a brand image is an important marketing activities. A process of exhibitors, but also corporate and product brand image promotion process. How to effectively enhance the brand image in the exhibition is the most concern for every exhibiting company. In a certain scale of exhibitions, hundreds of companies are gathered together. Tens of thousands of visitors flock to how to make more visitors pay attention To their own company, really take a little thought. Exhibitors hope that their company’s products and brand image can be promoted,