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近年来,各视频网站开始纷纷推出自制的视频节目,新媒体视频节目逐渐成为一种潮流。在诸多收视率极高的电视节目与其它热门网络自制视频节目的双重挤压之下,网络自制视频节目想要在激烈的竞争中突出重围并非易事。《奇葩说》是由“爱奇艺”制作的一档语言类真人秀节目。该节目以成为“互联网最大综艺节目”和挖掘“最会说话的人”为宗旨,是近年来最炙手可热的网络视频节目。本文研究《奇葩说》的创新之处,希望给网络自制类节目带来新的启发。
In recent years, various video websites have started to launch self-made video programs, and new-media video programs have gradually become a trend. Under the double squeeze of many top-rated television programs and other popular home-made video programs, it is not easy for network-based video programs to compete in the fierce competition. “Wonderful Flower” is a language reality show produced by “Love Fantastic Art”. The program to become “Internet’s largest variety show ” and mining “the most talking person ” for the purpose, is the hottest online video program in recent years. This paper studies the innovation of “Wonderful Flower Theory” and hopes to bring new inspiration to the homemade network program.