做了十五年广告,讲了二十年坚持,随着博采公司的壮大,在与新人的交流中感触很多。关于创意,用“心”做创意在博采做创意很苦,大多数新员工都这么认为。在讨论中,员工会问,为什么我们要那么苛刻地要求创意,广告不是要简单、要直接吗?不是有好多广告人以自己的“简单”广告而自鸣得意吗? Has done fifteen years of advertising, talked about twenty years insist, with the growth of Boca mining company, in the exchange of new feelings in many. About creativity, using “heart” to do ideas Creatively bitter, most new employees think so. During the discussion, the staff members asked why we wanted creativity so harshly, that advertising was not easy and straightforward, and that not many advertisers complacent about their “simple” ads?