广州的义记洋行于光绪二十七年 (一八九九 )到上海开设了一家分店 ,鉴于在广州十三行、浆栏街多年的行商经验 ,面对大上海激烈的市场竞争 ,该洋行一开张即印制了一幅相当于现在对开报纸这么大的广告 ,借以强调本行章程 ,以杜假冒。针对商行中最大宗的商品———布匹 ,广告要求 Guangzhou Yi Kee market in Guangxu twenty-seven years (1899) to Shanghai to open a branch in view of the thirteen lines in Guangzhou, Banlie Street for many years of experience in the business, in Shanghai in the face of fierce market competition, the foreign line When it was opened, it printed an advertisement that is equivalent to the size of the current newspaper so as to emphasize the constitution of the Bank and to fool it. For the firm’s largest commodity --- cloth, advertising requirements