自20世纪90年代开始,为吸引客源并赢得竞争优势,各地方政府纷纷提出文化旅游品牌战略。本文通过百度搜索引擎及相关数据分析工具,对“中国旅游强县”宁乡县对的文化旅游品牌竞争力进行了分析。为了提升其市场竞争力,提出了三大对策:突出特色,打造差异化的文化旅游品牌;整合资源,打造多元化的文化旅游品牌;明确定位,打造专业化的文化旅游品牌。 Since the 1990s, various local governments have proposed the brand strategy of cultural tourism in order to attract customers and win competitive advantages. This article through Baidu search engine and related data analysis tools, on the “China Travel County” Ningxiang County, the competitiveness of cultural tourism brands were analyzed. In order to enhance its market competitiveness, proposed three major measures: highlighting the characteristics, creating a differentiated cultural tourism brand; integration of resources, create a diversified cultural tourism brand; clear positioning, to create a professional brand of cultural tourism.