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随着近年来大学生的扩招,大学生旅游群体正成为一支庞大的力量,大学生旅游市场正成为整个旅游市场的一个重要组成部分。开发大学生旅游市场具有巨大的经济和社会意义,本文吸收和借鉴旅游消费者行为学的一些理论和方法,以南昌高校大学生为研究对象,从大学生的出游动机,旅游景点偏好,旅游消费行为及特点进行分析,提出一些高校大学生旅游开发的策略,以引导大学生进行积极的有效的有益的旅游活动
With the enrollment expansion of college students in recent years, college student tourism groups are becoming a huge force. The tourism market for college students is becoming an important part of the entire tourism market. The development of college students tourism market has great economic and social significance. This paper absorbs and draws lessons from some theories and methods of tourism consumer behavior to take college students in Nanchang as the research object, from the students’ motivation to travel, tourist attractions preferences, tourism consumption behavior and characteristics Analysis, put forward some college students tourism development strategy to guide students to carry out active and effective tourism activities