论文部分内容阅读
本文以波特的“钻石模型”为基础,从要素条件、需求状况、相关和支持产业、企业战略结构与竞争、政府作用、机遇与挑战这六个方面分析和评价湖南卫视在我国传统电视业中的竞争力。最终得出结论:第一,电广传媒的经营给予了湖南卫视雄厚的资本和多样的融资渠道,人力资源是湖南卫视发展的重要推动力;第二,把握受众偏好,以内容取胜使湖南卫视占据竞争优势;第三,同业竞争仍十分激烈,湖南卫视需要依靠台网联动提升竞争力。
Based on Porter’s Diamond Model, this article analyzes and evaluates Hunan Satellite TV’s tradition in our country from six aspects: factor condition, demand situation, related and supporting industries, corporate strategic structure and competition, government role, opportunity and challenge The competitiveness of the television industry. Finally, the conclusion is reached: First, the operation of Dian Guang Media has given Hunan Satellite TV abundant capital and diversified financing channels. Human resources are an important driving force for the development of Hunan Satellite TV. Second, grasping the preference of the audience and winning the content make Hunan Satellite TV Occupy a competitive advantage; Third, competition in the industry is still very fierce, Hunan Satellite TV need to rely on network linkage to enhance competitiveness.