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由于目前许多校企合作办学形式多流于形式,缺乏一定深度,造成学生进入市场之后难以适应,这就要求探索校企合作的有效路径。本文主要对市场营销专业校企合作的现状、开展校企合作办学的具体路径进行探析。
Due to the fact that many forms of school-enterprise cooperation in running schools are mere forms and lack of certain depth, it is difficult for students to adapt after they enter the market. This calls for exploring an effective path for school-enterprise cooperation. This article mainly probes into the current situation of the cooperation between school-enterprise marketing professionals and the specific ways of school-enterprise cooperation in running schools.