随着全媒体时代的来临,创新对于电视媒体来说势在必行,而电视节目改造创新的基础还是在于人,如何调动起员工的积极性显得尤为重要。本文从机制改革、学习培训、创新机制、老员工激励机制以及职工持股计划几方面入手,提出了在员工激励机制创新方面一些可行性设想。 With the advent of the all-media era, innovation is imperative for the television media. The basis of TV program innovation lies in the fact that how to mobilize the enthusiasm of employees is particularly important. This dissertation starts from several aspects of mechanism reform, learning and training, innovation mechanism, incentive mechanism of old staff and employee stock ownership plan, and puts forward some feasible ideas about innovation of staff incentive mechanism.