基于本土男装品牌的商业模式现状,分析总结了四种普遍的模式,即将聚焦战略转化为差异化优势、塑造男性青睐的品牌形象、以终端条件控制门槛和以高成本推广品牌。并以发展较成熟的国外品牌杰尼亚为例,总结了值得国内男装品牌借鉴的经验。 Based on the status quo of local Menswear brand business model, this paper analyzes and summarizes four universal models, namely turning focus strategy into differentiated advantage, shaping male preferred brand image, controlling threshold with terminal condition and promoting brand with high cost. Taking the more mature foreign brand Zegna as an example, this article summarizes the experiences that the domestic menswear brand is worth learning from.