论文部分内容阅读
《中国报纸杂志广告指南》由仇天喜编写,今年十月陕西人民出版社出版,公开发行。这套书详细介绍了全国1200种中央部、省、地市主要报刊的级别、版面规格、宗旨任务、栏目内容、读者对象,每期发行量(以今年4月为准),广告收费标准(以今年9月为准),刊登手续,报刊社地址,开户银行、帐号、联系人,及国内外广告范文、广告写作技巧等。全书约81万字,大32开本,每套定价9元,另加邮费0.9元,预购者直接汇款陕西省西安市新民街新华社陕西分社院内秋天收。
“Chinese newspapers and magazines Advertising Guide” written by Qiu Tianxi, Shaanxi People’s Publishing House in October this year, public offering. The book details the level of the 1200 major newspapers in the central part of the country, provincial and municipal newspapers, layout specifications, purpose and tasks, column content, audience, issue volume (in April of this year), advertising fees Whichever is later this September), the procedures for placing the newspaper, the address of the newspaper and periodical press, the bank account, the account number, the contact person, and the domestic and international advertisement model and advertisement writing skills. The book is about 81,000 words, 32 large format, each priced at 9 yuan, plus postage 0.9 yuan, the pre-order direct remittance Xinmin Street, Xi’an, Shaanxi Province Xinhua News Agency, Shaanxi branch of the hospital income fall.