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广告圈里流行一句话“不做总统,就做广告人。”那么不做广告人又做什么呢?1998年底,广告人出身的孙陶然开始做产品,当上了北京恒基伟业电子产品有限公司的副总经理。他对于产品,对于营销的看法有独特的视角,对于自己的营销策略没有当作秘密武器而是“广而告之”。这种气度和胆量从何而来?也许是智慧、也许是由于处在让人气盛的年龄,不管怎样他是那种容易让人接近的经理人,他的表述即多又真实。
The advertising circle has a popular saying: “Do not be a president, then be an advertiser.” So what do non-advertisers do? At the end of 1998, Sun Taoran, who was an advertiser, started to make products and became a Beijing Henderson Electronic Products Co., Ltd. Deputy General Manager. He has a unique perspective on the product and his views on marketing. He doesn’t use his marketing tactics as a secret weapon, but rather “widely advertises it.” Where does this courage and boldness come from? Maybe wisdom, perhaps because of an arrogant age. In any case, he is the kind of manager who is easy to approach, and his statements are many and true.