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一、源起时尚界的“混搭风”“混搭艺术”风格首先出现在服装界、时尚界,指将本身具有不同风格、不同材质、不同颜色、不同价值的衣装和饰品组合在一起并使之匹配,如:皮草混搭薄纱、晚装混搭牛仔等等,从而混搭出个性风格,求得新的美感和时尚。“在2001年的日本时尚杂志《ZIPPER》中写道:‘新世纪的全球时尚似乎产生了迷茫,什么是新的趋势呢?于是随意配搭成为了无师自通的时装潮流。’”[1]混搭风总能吹出标新立异的新奇感,满足物质富足时代人们的求新、求异、求个性的心理,引起消费者的情感共鸣。
First, from the fashion industry, “mix and match wind ” “mix and match art ” style first appeared in the fashion industry, the fashion industry, refers to their own different styles, different materials, different colors, different values of clothing and accessories in Together and make it match, such as: fur mix tulle, evening wear cowboy mix, etc., so mix and match personality style, seek new beauty and fashion. “In 2001, the Japanese fashion magazine” ZIPPER "wrote: ’The new century seems to have created a global fashion confusion, what is the new trend? So casual match has become a tacit fashion trend. [1] The mashup style can always bring out novel and strange novelty to meet people’s novelty, difference and individuality psychology in the era of material wealth, arousing the emotional resonance of consumers.