随着社会不断的进步,人民生活水平的提高,越来越多的人选择以旅游的方式来休闲娱乐,这也给旅游的发展带来了无限的动力。全国各地为了能吸引旅游群众,纷纷出新招,建立自身的旅游品牌。面对旅游市场如此激烈的现状,江西旅游局为抢占全国的旅游市场,提出“江西风景独好”的口号宣传,建立江西特色品牌,在激烈的旅游市场竞争中脱颖而出。 With the continuous social progress, the improvement of people’s living standards, more and more people choose to travel and leisure entertainment, which also brought boundless impetus to the development of tourism. Throughout the country in order to attract tourists, have a new move to establish their own tourism brand. Faced with such a fierce current situation in the tourism market, Jiangxi Tourism Administration proposed to seize the tourism market of the whole country, propagandize the slogan of “Unique Landscape in Jiangxi Province”, set up Jiangxi featured brand, and stand out in the fierce competition in the tourism market.