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热衷消费,淡看储蓄的特点使单身人士成为一个潜力巨大的消费族群今年11月11日当天,淘宝商城百余家知名品牌联手推出全场5折大促销活动,淘宝商城为什么选择光棍节作为推广的重要节点?“在传统商场看来,光棍节的营销价值并不大。但放在网上,在众多极具活力和娱乐精神的网民的参与下,光棍节的商业价值很容易被释放出来,甚至效应还会被放大。”淘宝的相关负责人透露,这两年操作下来,光棍节促销已经成
Keen on spending, look at the characteristics of savings so that single people to become a huge consumer base November 11th this year, Taobao Mall hundreds of well-known brands jointly launched the audience 50% off large promotional activities, Taobao Mall Why choose Singles as a promotion Important point? “In the traditional market, Singles’ Day marketing value is not large.But on the Internet, with the participation of many highly dynamic and entertaining Internet users, the commercial value of Singles can easily be released , And even the effect will be amplified. ”Relevant person in charge of Taobao revealed that the operation of these two years down, Singles Day promotion has become