《公众风潮》将虚拟世界与真实需求联结起来。要想赢在网络时代,或许可以从本书找到一两条条生存法则。而企业和公众要做的,并不是Copy书里的行为,而是懂得网络社会的思维。社交媒体来势汹汹:你的顾客正在微博上大谈你的产品,在YouTube、土豆、优酷上改编你的广告,在维基百科、百度百科上定义你的品牌,在Facebook等社交网站上联合起来对付你。如果不能顺应并挖掘这股网络力量,企业注定会输得很难看。企业拟定对策之前,一定要先问问自己:网络时代的生存法则,你了解多少?翻开《公众风潮》,你可能发现自己对网络所知寥寥;你还会发现,对网 The “public tide” links the virtual world with real needs. To win in the Internet age, perhaps one or two rules of survival can be found in this book. The business and the public to do, not the behavior of Copy book, but to understand the thinking of the online community. Social Media Menacing: Your customers are talking about your products on Weibo, reorganizing your ads on YouTube, Tudou, Youku, defining your brand on Wikipedia, Baidu Encyclopedia and unite on Facebook and other social networking sites Deal with you If you can not adapt and tap this network of forces, the company is destined to lose very ugly. Before you formulate a strategy, be sure to ask yourself: How do you know about the laws of survival in the Internet age? Open the “public trend”, you may find yourself little known of the network; you will find that the network