随着时代的发展,如今的报纸读者已不满足于对某一个新闻事件的简单报道,他还需要了解有关背景、相关内容等更多、更深层次的信息。这就要求我们必须进行前瞻性的主题策划。所谓主题策划,就是围绕某一个主题,对已有的信息资源,进行有创意的谋划、设计和优化组合,使同类信息的传播达到一定的规模和集中度,从而取得更好的传播效果。作为报纸的副刊,“周末”版相对 With the development of the times, today’s newspaper readers are not content with simply reporting on a certain news event. They also need to learn more and deeper information about the background and related content. This requires that we must forward-looking theme planning. The so-called theme of planning, is around a certain theme, the existing information resources, creative planning, design and optimization of portfolio, so that the spread of similar information to a certain scale and concentration, so as to achieve better communication effect. As a newspaper supplement, “weekend” version of the relative