【摘 要】
：
世界杯,早已超越体育本身的意义,被演绎为一种全新的文化符号,同时也创造了无与伦比的事件营销契机,给体育营销和品牌竞争注入了最具有挑战性的元素。在世界杯的传播中,互联
论文部分内容阅读
世界杯,早已超越体育本身的意义,被演绎为一种全新的文化符号,同时也创造了无与伦比的事件营销契机,给体育营销和品牌竞争注入了最具有挑战性的元素。在世界杯的传播中,互联网的分量一直不容小觑。多屏互动,超级自制,明星代言各种营销手段,显然已把这种影响转化为巨大的品牌传播价值。这个夏天,睁大眼睛,看各家如何玩赚世界杯。
The World Cup, which has already surpassed the meaning of sports itself, has been interpreted as a brand new cultural symbol and also created an unparalleled opportunity for event marketing, infusing the most challenging elements into sports marketing and brand competition. In the spread of the World Cup, the weight of the Internet has been underestimated. Multi-screen interaction, super-homemade, celebrity endorsement of various marketing tools, apparently this effect has been transformed into a huge brand value. This summer, keep your eyes open and watch how each home makes money in the World Cup.
其他文献
The spectral domain integral equation(SDIE) provides an accurate and efficient method for computing the resonant frequency,radiation patts, etc. Using continuou
The magnetic anisotropy of Fe25Ni75 nanocrystallites in the range of 10～20 nm was measured by the law of approach to saturation. The samples were prepared by mec
The uneven amount of globular structure in a very low carbon, low alloy steel in annealed state is studied. After the examination of TEM and EPMA, it is conside
This paper analyzes dynamic equivalent circuit of induction motor and the relationship among inner fluxes, then presents a direct stator flux oriented continuou
钱钟书通过从“观物”之“我”所呈现出的不同心性修养入手,探讨了三种物我关系。第一种是具万物一体之爱的“大我”之境;第二种是“挟私蔽欲”的“小我”之境;第三种是呈现
单纯性肥胖儿童视听融合持续操作测试的对照研究 目的 近十年来我国儿童肥胖发生率呈现大幅度增长，肥胖对儿童健康的危害不容忽视，国内外大量研究表明肥胖儿童的心理行为
时至今天，尽管亿万民众的实际生活已经离不开电视，有不少文化人一说起电视还是抱着鄙视的态度。见到一些好心劝导我不要与电视过于密切的文章，作者们大多把电视看得与闹市间的低
目的检测HSP27、HSP70在正常子宫内膜、增生过长子宫内膜、非典型增生和子宫内膜腺癌中的表达情况，探讨其临床病理学意义及其与子宫内膜腺癌发生发展的关系。 方法采用免
党委办公室是党委的综合部门、工作枢纽、是直接为领导服务的机构,担负着参与政务、管理事务、综合协调的重要职责。党委办公室工作要求秘书必须“改革创新,廉洁勤奋,团结实
本研究的目的是观察外源性bFGF(basic fibroblast growth factor，bFGF)对雏鸡形觉剥夺性近视眼(form deprivation myopia，FDM)的调控作用，探讨bFGF对FDM眼球后壁血管活性肠肽(va