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随着互联网的发展,人们的生活方式随之改变,社会经济形式也不断变化。近年来,各种新兴的互联网经济模式催促着服装企业转型升级,传统的服装品牌运营模式已经不具有优势。服装品牌当下最热的“社群经济”模式,凭借其独特性,为服装品牌创新升级提供了契机。
With the development of the Internet, people’s lifestyles change accordingly, and the social and economic forms are constantly changing. In recent years, all kinds of emerging internet economic models urge the transformation and upgrading of garment enterprises, and the traditional mode of operation of clothing brands has no advantage. The hottest apparel brand “community economy ” mode, by virtue of its uniqueness, provides an opportunity for the upgrading of apparel brand innovation.