随着经济的发展,广告业也日益繁荣。令人遗憾的是,一些广告策划者采用不正当手段,进行虚假的广告宣传,以达到华众取宠的骗人目的。 “高薪噱头”。一些企业为制造所谓的“轰动效应”,以耸人听闻的天文数字之年薪来招聘某部门一负责人,频频吸引新闻媒介的注意。殊不知,这样做根本上是“打肿脸充胖子”,“高薪”无法兑现,换来的是“泡沫式”的回报,其结果是“陪了夫人又折兵”。 With the economic development, the advertising industry is also increasingly prosperous. Regrettably, some advertising planners use improper means to carry out fake advertisements so as to achieve the purpose of deceiving Chinese people. “High pay stunts.” In order to create the so-called “sensationalism,” some employers recruit department heads and chiefs at a sensational annual salary of astronomical figures, frequently attracting media attention. As everyone knows, this is fundamentally “swollen face filling fat”, “high salary” can not be honored, in exchange for a “bubble” return, the result is “accompanied by his wife and discount.”