在日前举行的上海市质量协会六届五次理事会暨会员代表大会上,上海海立(集团)股份有限公司董事长沈建芳作了学术报告。他在报告中指出,中国制造享誉全球,但面临着成本上升、质量不高、自主品牌缺乏的发展困境,这与政策导向、外资品牌大量涌入、O E M业务扩张、品牌意识淡薄等有密切关系,将阻碍中国制造与品牌发展的国际化之路。他认为,应该切实贯彻习总书记提出的“推动三个转变”重要指示,实施工信部提出的“三品”战略,发力供给侧改革,以品种丰富、品质满意、品牌认可为长期发展目标,最终实现中国制造向中国智造的转变、制造大国向品牌强国的转变。 At a recent meeting of the Fifth Session of the Sixth Session of the Shanghai Quality Association and the Congress of Representatives, Shen Jianfang, chairman of Shanghai Highly (Group) Co., Ltd., made an academic report. In his report, he pointed out that China is well-known throughout the world but is faced with the development dilemma of rising costs, low quality and lack of independent brands. This is closely linked with policy orientation, the influx of foreign brands, the expansion of OEM business and the weak brand awareness , Will hinder the internationalization of China’s manufacturing and brand development. He believes that it is necessary to earnestly implement the important instructions of “promoting the three changes” put forward by General Secretary General of the CPC Central Committee and implement the “three-product” strategy put forward by the Ministry of Industry and Information Technology. The reform of supply-side force should be made with rich variety, satisfactory quality and long- Development goals, the ultimate realization of China made to China’s change in manufacturing, manufacturing power to brand power change.