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入世以来,国际经济带动国内外贸易行业迅速发展。在这样一个经济发展趋势下,对于行业英语的需求也在不断扩大,会展英语是商务英语中的一大分支,从翻译题材来看,会展英语翻译属于专业性翻译,主要应用于展会、会议、节事等活动,因此,人们越来越重视该领域。特别是互联网+的提出,让会展英语在翻译方面有了新趋势。更加注重翻译的专业化,国际化,市场化程度。那么,在新的背景下,会展英语如何发挥它的有利优势对于今后的会展业发展有很重要的影响。
Since China’s accession to the WTO, the international economy has driven the rapid development of domestic and foreign trade. In such a trend of economic development, the demand for the industry English is also expanding. Exhibition English is a major branch of business English. From the perspective of translation, MICE English translation belongs to professional translation and is mainly used in exhibitions, conferences, Festival and other activities, therefore, people pay more and more attention to this field. In particular, the introduction of the Internet + has given MICE a new trend in translation. Pay more attention to translation of professional, international, market-oriented degree. Then, under the new background, how to make MICE good for its future development in the exhibition industry is very important.