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2014年,网络自制剧在产量和品质方面都发生了飞跃,它充分运用了网络传播的特点,改变了传统的影视观点,因而这一年被视频行业称为网络自制剧品牌化元年,但网络自制剧作为在互联网及移动互联网背景下成长起来的新生事物,仍处于摸索时期。作为一个新兴产业,它目前还没有成熟的价值链,需要在各方面进行研究和实践。论文从文化方向和其传播策略两方面探寻网络自制剧的发展趋势并预测了我国网络自制剧发展的前景。该论文运用文献资料法收集整理具有权威性的相关文献资料,梳理我国网络
In 2014, the online home-made dramas made a leap in output and quality. By making full use of the characteristics of internet dissemination and changing the traditional viewpoints of film and television, this year the video industry called the home-made brand of network-made dramas the first year. However, Network home-made dramas as a new thing that has grown up in the context of the Internet and mobile Internet are still in the groping period. As a new industry, it does not yet have a mature value chain and needs to be studied and practiced in all aspects. The thesis explores the development tendency of home-made dramas from the perspective of culture and its dissemination strategy and predicts the future of home-grown dramas in China. The paper uses the literature method to collect and collate authoritative relevant literature and documents, combing the network of our country