允许营销，顾名思义，是指企业营销商在获得潜在消费者允许后，再向其进行广告宣传。允许营销的关键是得到对方的允许。为了获得这种允许，营销商要提供给潜在消费者各种激励，使其自愿接收广告信息，鼓励其长期参与，开展互动式的营销活动。作为现代营销发展的新方向，企业应 Allow marketing, as the name suggests, refers to the marketing of an enterprise that advertises to potential marketers after it has been approved by potential customers. The key to marketing is to get each other's permission. In order to gain such permission, marketers should provide various incentives for potential consumers to voluntarily receive advertising messages, encourage their long-term participation and carry out interactive marketing activities. As the new direction of modern marketing, enterprises should