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这里所说的圈外人,泛指非从事公关教育的人们。记者从各方面获知:不少公关教育的圈外人关心公关教育,热烈地谈论公关教育,认为这是各国公关界面临的首要问题,呼吁培养具有良好素质的公关人员,适应公关事业迅速发展的需要。人们的关注点主要集中在以下几个问题上: ——公关的地位越来越重要,而公关人才奇缺。美国十大企业老总一致认为,公关和传播在现代企业管理中日益重要,主张传播应当同企业领导平起平坐,公关战略同企业战略缺一不可。中国公关人才缺少已被列入
Outsiders referred to here, refers to people who do not engage in public relations education. Reporter learned from all aspects: a lot of public relations education outsiders concerned about public relations education, public relations education enthusiastically, that this is the PR agency facing the most important issues, called for the development of good quality public relations personnel to adapt to the rapid development of public relations needs . People’s concerns mainly focus on the following issues: - The status of public relations is more and more important, while public relations professionals are scarce. The top 10 US business executives agree that public relations and communications are increasingly important in modern business management. They advocate that communication should be on an equal footing with business leaders, and that public relations and business strategies are indispensable. Lack of PR talent in China has been included