论文部分内容阅读
CNT:据我们所知,各地都在尝试采用新媒体、影视、综艺节目等传播手段提升旅游品牌影响力,宋局长的思路一直比较超前,阆中市的旅游营销也一直走在全国的前列,2014年阆中市在创新型营销方面会有何重要举措?宋海全:阆中宣传营销的措施是多方位的。现在阆中古城的品牌在国内已有一定的知名度,下一步我们准备做阆中国际品牌形象的塑造。首先,2014年我们将在CCTV-1、CCTV-4、CCTV-6和CCTV-NEWS持续投放广告外,还将在凤凰卫视
CNT: To the best of our knowledge, all localities are trying their best to improve the influence of tourism brand by means of new media, film and television programs, variety shows and other means of communication. Director Song’s thinking has been ahead of schedule. Langzhong’s tourism marketing has also been at the forefront of the country. 2014 Year 阆 Zhongshi innovative marketing in the area will have any important measures? Song Haiquan: 阆 Zhong propaganda marketing measures are multi-faceted. Now Langzhong City, the brand has a certain reputation in the country, the next step we are ready to build Langzhong international brand image. First of all, in 2014 we will continue to advertise in CCTV-1, CCTV-4, CCTV-6 and CCTV-NEWS,