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2013年,山东省威海市邮政局从观念、机制、市场和模式四个维度入手,积极探索函件专业的转型发展之路,取得了初步成效。全年共实现函件业务收入2920万元,其中新型业务收入284万元,完成计划的167%。观念之变:以三种定位统一认识2013年初,威海局明确提出要在创新数据库商函等传统业务模式的基础上,通过传媒、寄递两翼齐飞、双轮驱动的方式,不断加快传统函件业务媒体化转型的步伐。
In 2013, the Post Office of Weihai City, Shandong Province started with the four dimensions of concept, mechanism, market and model, and actively explored the transformation and development of the correspondence major and achieved initial success. A total of 29.2 million yuan in correspondence business income was realized during the year, of which 2.84 million yuan was for new business and 167% of the completed project. The concept of change: a unified understanding of the three positioning At the beginning of 2013, Weihai Bureau clearly proposed to innovate the database business letter and other traditional business models, based on the media, sending two wings Qi Fei, two-wheel drive approach to continuously accelerate the traditional mail business The pace of media transformation.