网络购物作为互联网发展产物,用户规模迅速增长,不断推动着电子商务的发展。而顾客满意度作为对一种产品可感知效果与其期望值相比较后得出的重要指数,很大程度上影响着顾客的购买频率。基于客户满意度和顾客终生价值,运用贝叶斯公式和CRM策略,建立了提升客户满意度的相关模型。 Internet shopping as a product of the Internet, the rapid growth of user size, continue to promote the development of e-commerce. However, customer satisfaction as an important indicator of the perceived effectiveness of a product compared with its expected value greatly affects the frequency of customer purchase. Based on customer satisfaction and customer lifetime value, a Bayesian formula and CRM strategy were used to establish a relevant model to enhance customer satisfaction.