本文分析了旅游对接待地社会文化的消极影响,在此基础上提出了接待地应该采取的应对措施,希望能够更好的扬长避短,在推进旅游产业发展的前提下,减少对接待地社会文化的消极影响。从近年的趋势来看,大众旅游得到了快速发展,然而在促进接待地经济发展、现代化等有利影响的基础上,其还对接待地的社会文化造成了消极影响,笔者结合自身的经验,分析了旅游对接待地社会文化造成的消极影响,并提出了相应的应对措施,希望能够更好地减缓旅游对接待地的社会文化消极影 This paper analyzes the negative impact of tourism on the social and cultural reception, and on this basis puts forward the countermeasures that should be taken in the reception, hoping to better avoid weaknesses, to promote the tourism industry under the premise of reducing the social and cultural reception negative impacts. In recent years, mass tourism has been developed rapidly. However, on the basis of promoting favorable economic development and modernization of reception area, it also has a negative impact on the social culture of the reception area. Based on its own experience, the author analyzes The negative impact of tourism on the social culture of the reception area and the corresponding countermeasures are put forward in the hope of better mitigating the negative impact of tourism on the social culture of the reception area