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本文将产品、竞争、销售模式三个变量集中探讨,在后市场属于首次,希望模型的引入能让企业经营者明确三者辩证关系,知道自己企业三个变量所处的阶段明确如何制定转型目标,让企业有足够的时间与耐心去转型。该框架模型解释:竞争的三个阶段:从参与竞争,到回避竞争,再到超越竞争。销售的三个阶段:从销售产品,到销售项目,再到营销概念。方式的三个阶段:从大量销售方式,到精耕细作方式,再到社区化营销方式。按照组合理论,竞争的三个阶段,销售的三个阶段,方式的三个阶段,合计有27种组合方式。
This article will focus on the three variables of product, competition and sales model. It is the first time in the aftermarket that the introduction of the model will enable business managers to clarify the three dialectical relationships and know how to set the transition target in the stage where the three variables of the enterprise are located , So that enterprises have enough time and patience to transition. The framework model explains: three phases of competition: from participating in competition to avoiding competition and then going beyond competition. Sales of three stages: from selling products to sales projects, to marketing concepts. Three stages of the way: from a large number of sales, to intensive ways, to community marketing. In accordance with the combination theory, the three stages of competition, sales of the three stages, the three stages of the way, a total of 27 kinds of combinations.