模因论是解释文化进化规律的新理论。模因实际上指文化基因,它靠模仿传播而生存,语言是它的载体之一。本文以模因论为切入点,尝试从新的角度剖析影视语言中模因的传播现象。 Memetics is a new theory to explain the law of cultural evolution. Memetics, in fact, refer to cultural genes, which survive by imitating the spread of language as one of its carriers. This article takes meme theory as the starting point and attempts to analyze the phenomenon of memetics in film and television language from a new perspective.