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随着经济的不断发展和我国综合的不断提升,给我国电力企业注入了新的发展活力。然而在与国际接轨的过程中,与国外企业相比,我国电力企业的营销管理水平仍然较为欠缺。营销管理水平的高低直接关系着企业能否在激烈的市场竞争中求得生存和发展,因此,企业必须不断提高自身的营销管理水平。本文着重分析了影响我国电力企业营销管理水平难以提高的主要原因,并针对这些原因提出了一些意见和看法,以便供广大相关人员参考。
With the continuous development of economy and the continuous improvement of China’s comprehensive development, it has injected new vigor into our power enterprises. However, in the process of being in line with the international standards, compared with foreign enterprises, the level of marketing management in China’s power enterprises is still relatively scarce. The level of marketing management is directly related to the enterprise can survive in the fierce competition in the market and development, therefore, enterprises must continue to improve their marketing management. This article focuses on the analysis of the main reasons that affect the level of marketing management of China’s power enterprises is difficult to improve, and for these reasons put forward some opinions and opinions for the reference of the majority of relevant personnel.