论文部分内容阅读
本文通过对音乐和广告两个商业领域中的领军人物——王菲与许舜英在音乐与广告作品中所传达出的后现代特征来讨论目前整个消费群体中的某一类人的消费行为以及产生此种表象的行为的动因和在这种行为背后的社会根源。目的在于呼吁将现今的消费行为导向积极的一面。
This article discusses the consumer behavior of a certain group of people in the whole consumer group and their production through the postmodernist features conveyed by Faye Wong and Xu Shunying in the music and advertisement works. The motivation for such appearance of behavior and the social roots behind such behavior. The goal is to call for the current consumer behavior to be on the positive side.