本文运用视觉修辞学理论对央视公益广告FAMILY进行解析。通过从语言视觉修辞的角度着手对文字,词语,句式,辞格,以及其他感觉与视觉的转换等分析,笔者认为FAMILY达到了预期的劝说目的,是一则经典的公益广告。 This article uses visual rhetoric theory to analyze FAMILY of CCTV public service ads. By analyzing the words, words, sentences, figures of speech, and other sensory and visual transitions from the perspective of linguistic visual rhetoric, I think FAMILY has reached the expected purpose of persuasion and is a classic public service advertisement.