追求购买价值最大化,是顾客消费的不变要求;顾客价值需求的多样性、动态性和发展性,也是社会进步和市场竞争条件下的必然趋势。企业如何创造顾客价值优势,既要深入分析顾客价值内在要素,更要切实构建顾客价值的主要增长点,才能实现企业在创造顾客价值过程中有基点、有亮点、有特点。 Pursuing the maximization of the purchase value is the constant requirement of customer consumption. The variety, dynamics and development of customer value demand are also the inevitable trends under the condition of social progress and market competition. How to create the customer value advantage of enterprises, it is necessary to in-depth analysis of the intrinsic elements of customer value, but also to effectively build the main growth point of customer value, in order to achieve business in creating customer value process has a bright spot, there are characteristics.