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流行音乐是社会文化生活的重要元素,流行音乐的文化与产业各自具有深厚的学理与应用价值。广东曾经作为流行音乐文化与产业中心长期存在并发挥重要影响。本文回顾30年来广东流行音乐的发展轨迹,反思其兴起、过渡、衰退的文化原理、产业规律,以期为当下的文化软实力与文化产业建设提供参考与借鉴,并为理论与现实语境中的“振兴”流行音乐的规划提供以资源整合与品牌打造为核心的对策研究。
Pop music is an important element of social and cultural life, pop culture and industry have their own profound theoretical and practical value. Guangdong used to be a long-standing and important player in pop music culture and industry. This paper reviews the development of Guangdong pop music in the past 30 years and reflects on the cultural principle and industrial law of its rise, transition and recession so as to provide reference and reference for the present cultural soft power and cultural industry construction. “Rejuvenation ” The planning of pop music provides the countermeasure research taking resource integration and brand building as the core.